REMA 1000

With online grocery shopping consistently on the rise and a pandemic encouraging more to shop from home, the business model became attractive for many. However, running an online supermarket comes with a high price tag and a complex logistics system. To challenge the traditional model, REMA 1000 and Vigo created a solution that would engage local shoppers and decentralize the work to create shorter delivery times, lower environmental impact, provide a new income stream, and boost the economy of local grocery stores. The new app allowed REMA 1000 online shoppers to submit shopping tasks, and enable local shoppers to take the task, purchase in their REMA 1000 store, and deliver the goods to the customer.