7-Eleven

We’ve got you covered.

Client: 7-Eleven Norvège

Key Focus: Brand & Digital

When 7-Eleven first arrived in Norway in the 1980s, it made a big splash, offering a global perspective to the local market. However, over time, the chain, owned by Reitangruppen, found an increasing need to differentiate itself regain the spark that initially drove people to 7-Eleven's doors. With a new brand position, visual and rhetorical upgrade, and several concepts launched for their coffee, hot foods, and frozen yogurt, 7-Eleven's brand has been invigorated with an attitude that speaks to what convenience means today.

Defininganddesigningthebrandhierarchyof7-Eleven.

Ongoingfoodconceptshelpposition7-Elevenasthego-tofooddestinationforconvenient,well-priced,deliciousdelights.

Afullsetofplayfulillustrationspairedwithwittycopy-writingaddsasparkofjoytothecommunication.

Inspiredbytheglobal7-Elevenidentity,thenewbrandexpandsonthecorevaluesoffun,adventure,energy,andfreedom.

CampaignsandcollaborationswithCoca-Cola,RedBull,andMonstercreatebuzzandcross-promotioninstores.

Alongwiththebrandworkweworkedinparalleltotransform7-Elevendigitally,includingthedesignofnewandexisting7-Elevenapps.

Fromcustomplaylistsineverystoretoreimaginingconveniencestore.We’veelevatedeverything.

SamplesofOLDIdentity

SamplesofNEWIdentity

Kudos to

Client Lead / Hedvig Aanesen

Project Manager / Jana Opsahl

Lead Strategist / Mads Lindum

Lead Design / Martin Balle

Illustrations / Lilla Bardenova

Illustrations & Graphic design / Natalia Garcez

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