Eupry

Adapting like a squid

Client: Eupry

Key Focus: Visual Identity

Eupry had long been a leader in driving sales of compliance solutions. However, as the company grew, so did its ambitions.   Eupry wanted to capture the attention of top decision-makers and establish a stronger foothold among high-level professionals. The challenge was clear: redefine the brand to resonate with new, more influential audiences while maintaining the existing strong reputation.  The solution is a bold repositioning that confronts the status quo of an outdated category.   Eupry’s new positioning redefines temperature compliance, empowering quality professionals to embrace modern, efficient systems and confidently transition to smarter ways of working.

Attheheartofthistransformationisadynamicvisualidentity,inspiredbytheadaptabilityandefficiencyofitsnamesakesquid—acreatureknownformanagingmultipletasksseamlessly.Thisinfluenceiscapturedinasquidlogo,whichcreativelydeconstructsthedegree°symboltobringthebrandtolife.

Eupry’sevolvedbrandingbreaksawayfromtheoverplayedconventionsoftraditionalbiotech,embracingavibrantandplayfuldigital-firstaesthetic. Thecolorfulpaletterepresentstheextremesofcoldandhotinanunexpectedway,whilethecleandesignstrikesabalancebetweentechnicalprecisionandapproachablecreativity.ThisfreshapproachfirmlyestablishesEupryasaforward-looking,digitally-drivenbrand.

Kudos to

Project Manager / Hedvig Aanesen

Lead Designer / Martin Balle

Lead Strategist / Gabby Olivas

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Partnership Lead: Mathilde Ive

Key Focus: Brand, App and e-com

Feeling bored? Just tap a few times on your phone, and entertainment will come, endless entertainment. But nothing compares to the energy of a live talk, in the flesh. Still, even the most captivating experiences need to stand out in today’s crowded market. And that’s what Tikko needed help doing. Over the past eight years, the Danish company has grown to host 700+ talks annually, yet its previous name, brand and website didn’t reflect its unique position as a curator of live experiences. Things kicked off with a renaming process, landing on “Original Talks”—a name that encapsulates its mission to connect audiences with inspiring speakers. From there, a vibrant brand identity and website were developed to elevate the platform and its speakers. Now, Original Talks is ready to compete with entertainment giants like Netflix and Disney, bringing people together for engaging and enlightening talks. With this rebrand, they’re poised for continued growth across seven new markets.