REMA 1000

Nationwide  online shopping

Client: REMA 1000

Key Focus: E-commerce Design

With online grocery shopping consistently on the rise and a pandemic encouraging more to shop from home, the business model became attractive for many. However, running an online supermarket comes with a high price tag and a complex logistics system. To challenge the traditional model, REMA 1000 and Vigo created a solution that would engage local shoppers and decentralize the work to create shorter delivery times, lower environmental impact, provide a new income stream, and boost the economy of local grocery stores. The new app allowed REMA 1000 online shoppers to submit shopping tasks, and enable local shoppers to take the task, purchase in their REMA 1000 store, and deliver the goods to the customer.

90%

of all orders are delivered by foot or bike

100.000+

Active users on the platform after only 3 years

Sustainable

The service makes e-commerce,  local, personal and sustainable.

Countrywide

Delivery of fresh groceries made possible with technology

Easy shopping from the phone

The powerful search functionality and ‘Add to basket’ directly from search make shopping a breeze

Easy overview of your cart

Handling the communication between shopper and customer throughout the experience.

Bringing the ease and familiarity of physical shopping into the digital universe

The innovation team was set up as an independent unit (Vigo), owned by Rema1000. While funded by Rema1000, the new business unit's independent nature allows for rapid experimentation outside normal corporate structures.

Kudos to

Client Lead / Michael Valentin

Lead Design / Søren Schrøder

Design / Alexander Spliid

Web app lead / Michael Valentin

Mobile app and backend / Novasa

Related work

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The first online container sales platform

Client: Maersk Line

Partnership Lead: Michael Valentin

Key Focus: E-commerce

Maersk, one of the world's largest container shipping lines and vessel operators, had ambitions to make used containers available to businesses across the globe at unprecedented speed. To create an effective marketplace, Maersk launched the first-ever online container sales platform, and the solution is already generating substantial revenue and gaining recognition from clients, staff, and industry peers.