Maersk

The first online container sales platform

Client: Maersk Line

Key Focus: E-commerce

Maersk, one of the world's largest container shipping lines and vessel operators, had ambitions to make used containers available to businesses across the globe at unprecedented speed. To create an effective marketplace, Maersk launched the first-ever online container sales platform, and the solution is already generating substantial revenue and gaining recognition from clients, staff, and industry peers.

7 months

From idea to launch

60%

Decrease in fulfilment lead time

50+

Countries where platform is active

100 mio. DKK

Yearly revenue

Whencontainersarenolongerfitforshippingorneededinthefleet,theycanbesoldofffornewpurposes.Reuseisexcellentfortheenvironment,butalsogoodbusinessforMaersk.Withanincreasingnumberofcontainersretiring,Maerskhadtofindawaytohandlegrowingfreightvolumes.Newcustomersegmentsbecamecrucialbutwerenoteasilyaccommodatedviapreviousmanualstructures.So,astrategytoleveragedigitalsolutionswasdevisedinstead.

Completeillustrationsystemvisualisesallproducts.

OtherplayershavesincecopiedtheMaerskmodel,butwithbothsizeandafirst-moveradvantage,Maerskhassecuredastrongpositioninthemarket.

Includingtheglobalteamwaskeytotheproject’ssuccess.Severalworkshopsandongoingcommunicationbroughtlocalinsightstotheideationprocessandhelpedsetprioritiesonthebasisofinputandfeedbackfromthesalesstaff,thekeysystemusers,andtheteamofassistantshandlingcustomerserviceinquiries.Forgingclose,earlytiesbetweenusersandthedesign/developmentteamhasgeneratedfastmechanismsforproblem-solvingandprovidedaccesstoextremelyvaluablveinsights.

Kudos to

Client Lead / Michael Valentin

Innovation Lead / Hedvig Aanesen

Illustration / Trine Rønsholdt

Developer / Matthias Larsen

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