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Work overview

The Roost

Everything for your home

The Roost case study

Client: The Roost

Key Focus: E-commerce

The Roost is a premium platform that curates various unique and high quality interiors brands, created to make a holistic shopping experience that provides “everything for your home” in one place. The Roost was faced with the challenge of re-establishing their technical infrastructure and enhancing their visual identity, as their existing CMS, Wordpress/WooCommerce, did not cater to their established brand efficiently. The result was an elevated e-commerce experience through Shopify, which increased conversion rates and sales exponentially. A Visualisation tool element was also integrated into The Roost’s new website, meaning that customers could visualise the furniture within their own spaces.

+5,500

Leads generated in 4 months

+55%

increase in online store conversion rate

+22%

avg. sales increase MoM

+45%

Email Flows Open Rate

Moreover,throughanenhancementofthepre-existingbrandidentity,TheRoostnowexudesplayfuleleganceandassuranceofitscarefullythought-outcollection.Thenewtypographyiscleanandtasteful,andtheintroductionoforangeintothegreencolourschemereflectsahomely,comfortingtonereminiscentofAutumn.

ThisnewbrandidentityisalsoreflectedinitsgrowthmarketinginitiativesviaMetaandemailmarketing,whichhavehadadirectimpactonconversionrates.

"Signifly responded to all our needs, and we're very happy with their work. Their responsiveness, professionalism, and friendliness are second to none."

Will Plowden
CEO, The Roost

Kudos to

Client Lead / Jamie Vaughan

Client Lead / Dženita Džindo

Designer / Christopher Ashton

Designer / Sasha Ng

Growth Lead / Laura Herrera

Developer / Hugo Miranda

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Oway

Turning values into a digital experience and commercial excellence

Oway case study

Client: Oway

Partnership Lead: Sixten Fischer

Key Focus: Digital design, UX, Growth marketing

How do you win in a competitive category? You get back to your roots. Take Oway, an Italian pioneer in organic beauty since 1948, known for its thoughtfully curated in-person experience. Its digital presence, though, wasn't packing the same punch. No one does circular agri-cosmetics and the holistic lifestyle like Oway. So sustainability, craft and luxury became the drivers of a new digital brand experience built to set them apart in a crowded market. Words and visuals are crafted to emphasise the sensory side of the brand and capture its ethical luxury, making the site not just a treat for the senses but a window into their world. But a brand experience only works if the right people reach it. Since launch, the partnership has grown to include growth marketing across email and paid social, bringing the right audiences in and keeping them coming back. And the numbers show it: Oway is gaining ground.