The Roost
Everything for your home
Client: The Roost
Key Focus: E-commerce
The Roost is a premium platform that curates various unique and high quality interiors brands, created to make a holistic shopping experience that provides “everything for your home” in one place.
The Roost was faced with the challenge of re-establishing their technical infrastructure and enhancing their visual identity, as their existing CMS, Wordpress/WooCommerce, did not cater to their established brand efficiently.
The result was an elevated e-commerce experience through Shopify, which increased conversion rates and sales exponentially. A Visualisation tool element was also integrated into The Roost’s new website, meaning that customers could visualise the furniture within their own spaces.
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Oway
Turning values into a digital experience and commercial excellence
Client: Oway
Partnership Lead: Sixten Fischer
Key Focus: Digital design, UX, Growth marketing
How do you win in a competitive category? You get back to your roots. Take Oway, an Italian pioneer in organic beauty since 1948, known for its thoughtfully curated in-person experience. Its digital presence, though, wasn't packing the same punch.
No one does circular agri-cosmetics and the holistic lifestyle like Oway. So sustainability, craft and luxury became the drivers of a new digital brand experience built to set them apart in a crowded market. Words and visuals are crafted to emphasise the sensory side of the brand and capture its ethical luxury, making the site not just a treat for the senses but a window into their world.
But a brand experience only works if the right people reach it. Since launch, the partnership has grown to include growth marketing across email and paid social, bringing the right audiences in and keeping them coming back. And the numbers show it: Oway is gaining ground.