Montreal Metropolitan Airport

Designing calm in motion

Client: MET

Key Focus: Digital Experience

Stress is the invisible passenger. Airports are places of constant movement - arrivals, departures, anticipation, goodbyes. But for most travellers, that movement starts with stress. MET Airport wanted to change that. The mission was to turn its website into a calm, intuitive companion that simplifies the travel experience and builds trust before passengers even reach the terminal. Our research showed travellers often skip airport websites altogether, heading straight to airlines for flight info. Why? Complexity. So we stripped things back. Every pixel of the new MET site was designed to lower cognitive load and raise confidence - a “calm companion” built around mobility, innovation, and organisation.

2.6 seconds

Response time, median

1456

Avg. questions/day

Human clarity meets digital intelligence.

WebuiltacustomAIassistant,trainedonairport-specificdata,todeliververifiedanswersinstantly-fromflightupdatestoparkingandweather.Theinterfaceleadswithwhatmattersmost,frontandcentre,whileinvitinguserstoexploreMET’sinnovationlabandsustainabilityinitiatives.Theresultisasitethatfeelsfast,human,andquietlyconfident.

TravellersnowreturntoMET’swebsitenotoutofneed,butoutoftrust.Engagementwithkeyserviceshasrisensharply,andtheAIassistanthasbecomeadailydigitalconcierge.It’smorethananairportwebsite-it’sareimaginedwelcome,onethatturnspre-flightstressintocalm,connectedconfidence.

Kudos to

Project Management / Claire Smale

Client Lead / Yannick Chauvette

Strategist / Sofia Gruchalla-Wesierski

Designer / Alexandre Lee

Designer / Clément Barjon

Developer / Théo Benoit

Developer / Junhwan Im

Developer / Christoffer Skytte Wielsøe

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Akutberedskabet

When every second matters

Client: Region Hovedstadens Akutberedskab

Partnership Lead: Mathilde Ive

Key Focus: UX, Design & Development

Where’s the ambulance? Waiting for help to arrive is one most nerve-wracking moments in an emergency. But now, thanks to the Capital Region of Denmark, patients can track their ambulance in real time after calling 1813. It’s a micro-service, but a major improvement to the patient experience. Real-time updates don’t just ease the wait—they also help paramedics by freeing up resources, so they can focus on what really matters: saving lives. How does it work? Simple by design. After calling 1813, you receive a text with a link to track your ambulance’s ETA and live location. No apps. No hassle. Just clarity when you need it most.