Llarsen branding

Turning a 100-year-old watchmaker into an international lifestyle brand

Client: Llarsen Watches

Key Focus: Growth in Asian markets

Established in 1919, LLarsen Watches is one of Denmark’s oldest watchmakers. We brought them into the 21st century but stayed true to their heritage by visualizing and showcasing the Danish mindset and lifestyle. With a new visual identity, engaging online shopping platform and adverts for TV, social media and more, we used a new vision and contemporary approach to take a century-old fairy tale and turn it into a modern, desirable lifestyle that unifies the product and its history. The brand paved the way for entry into the Asian market, telling a compelling story with a strong base.

Effective process

Update of visual identity and digital strategy in 1 month.

Uniform ID

From 5 logovariations to 1 unified look

Total revamp

Visual ID, web and brandfilm production

Worldwide platform

Established a worldwide digital platform

Since1919,Llarsenhascreatedqualitywatcheswithaminimalisticexpression.Wewantedtocelebrateallthedailymomentsthattheyhavebeenapartofinthisperiod.

ShoppingbagwiththenewLlarsenlogo

Packagingconceptwithatwistofnaturalcork

Simplificationoftheoldlion

Oneoftheoldlogovariationsanditsupdate

Theoldlogovsthenewlogo

Qualitylogoonpaper

Thenewlogoonadial

Related work

Nautix

Saving lives on tankers around the world

Client: Nautix Technologies

Partnership Lead: Michael Valentin

Key Focus: Getting a promising startup a go-to-market ready product

Nautix is a funded start-up looking to make ship operations easier and safer. They came to us with a possibly revolutionary idea and sought guidance to make it tangible for stakeholders. We started by creating a visual identity aimed at combining the vast world of seafaring with cutting-edge technology. Once that was in place, we helped them with designing the actual product, a ship operations planning tool, with an MVP being presented for the potential client while the actual platform is being built.