Rennsport 911

Redefine Your Drive

Client: Rennsport 911

Key Focus: Branding, Website, Content, Growth

Located in the heart of the Cotswolds, Rennsport specialises in sourcing and creating some of the world's most sought-after Porsche 911 Restomods, putting the customer at the centre of the design process. Despite having a full order book, Rennsport faced stagnating growth and wanted to maintain their craftsmanship quality while steadily increasing demand. It became our job to reflect Rennsport’s incredible in-person user experience virtually, both through an elevation of their branding across all touchpoints, and through their sleek new website. The result was a refreshed brand that finally felt worthy of the impressive builds it represented.

The Perfect Blend of Britain and Germany

AttheheartofRennsport’sbrandrefreshisitsstrikingnewlogo—anemblemthatnodstothepastwhilelookingtowardthefuture.Inspiredbytheexpressivetypographyofthe80sand90sandPorsche’siconicdesign,thelogobringsenergyandboldnesstotheforefrontwhilemaintainingtheeleganceandprecisioncentraltoRennsport’sidentity.

Refinement at Every Touchpoint

Frombrochurestocarliveriestoeventbuilds,therebrandshowsupwithpolishandprecision.Asharperlogobringstheirbespokebuildstolifevisually,whiletheupdatedtoneofvoiceelevateseverymessage.

JustlikeeachRennsportcreation,thenewwebsiteisbuiltwithintention—mirroringthebrand’scraftsmanshipandmakingluxuryfeelbothexclusive and withinreach.

Launched Like Lightning

Therebrandhittheroadatfullspeedwiththelaunchof Car150 atGoodwoodRevival—alongsideGeorgeWilliamsandNotThisLimited.

Onereelclockedover 760korganicviews,driving 4,000+newfollowers injustamonth.

Now,we’reinthedriver’sseatwithRennsport,continuingtobuildmomentumandboostbrandimpact.

Kudos to

Innovation Lead / Dženita Džindo

Client Lead / Jamie Vaughan

Developer / James Chu

Designer / Christopher Ashton

Designer / Alexander Spliid

Designer / Lukas Jurcik

Strategist / Kathrine Elvira Boysen

Junior Strategist / Ellie Valentine

Related work

Rapport London

Preservers of Time

Client: Rapport London

Partnership Lead: Jamie Vaughan

Key Focus: Brand and E-commerce

Rapport London has been at the forefront of horological excellence for over 125 years, providing high-quality watch winders, boxes and accessories. Though the British heritage brand had a spike in sales during COVID-19, their results began to stagnate after the pandemic, despite working with previous agencies. Although Rapport was investing in various marketing initiatives, they didn’t seem to resonate with the modern luxury watch buyers. It became our job to reestablish Rapport as a brand that referenced its established history whilst also catering to the contemporary and future consumer. The solution was a multi-stage strategy focused on timeless rebranding, revamping e-commerce interaction and developing numerous growth initiatives.