Llarsen branding
Turning a 100-year-old watchmaker into an international lifestyle brand
Client: Llarsen Watches
Key Focus: Growth in Asian markets
Established in 1919, LLarsen Watches is one of Denmark’s oldest watchmakers. We brought them into the 21st century but stayed true to their heritage by visualizing and showcasing the Danish mindset and lifestyle. With a new visual identity, engaging online shopping platform and adverts for TV, social media and more, we used a new vision and contemporary approach to take a century-old fairy tale and turn it into a modern, desirable lifestyle that unifies the product and its history. The brand paved the way for entry into the Asian market, telling a compelling story with a strong base.
Related work
Nautix
Saving lives on tankers around the world
Client: Nautix Technologies
Partnership Lead: Michael Valentin
Key Focus: Getting a promising startup a go-to-market ready product
Nautix is a funded start-up looking to make ship operations easier and safer. They came to us with a possibly revolutionary idea and sought guidance to make it tangible for stakeholders. We started by creating a visual identity aimed at combining the vast world of seafaring with cutting-edge technology. Once that was in place, we helped them with designing the actual product, a ship operations planning tool, with an MVP being presented for the potential client while the actual platform is being built.