GE Arize
Aspire for a brighter future
Client: GE Arize
Key Focus: Branding
Arize is the definition of world class LED lighting for dedicated growers who want to increase their yield and reduce their carbon footprint, without compromising on reliability.
With a new brand position and identity the green frontrunner wanted to empower more growers to explore alternative means to farming and brigthen the lives of plants as well as the planet.
Whatfeelsfamiliarinstillstrustandaconsistentdesignsystemensuresaperfectlevelofauthority.
Whatfeelsfamiliarinstillstrustandaconsistentdesignsystemensuresaperfectlevelofauthority.
Kudos to
Project Manager / Hedvig Aanesen
Lead Design / Morten Poul Jensen
Development / Matthias Larsen
Illustration / Trine Rønsholdt
Related work
Mate.
Helping MATE.bike level up their brand experience
Client: MATE.
Partnership Lead: Mathilde Ive
Key Focus: Brand
While riding bikes might be a given for any Copenhagen-based individual, targeting a global urban audience requires a distinct and persuasive visual profile, storytelling, and a beautiful product line. With an updated brand book, two new brand films, and a new visual universe for the MATE X, MATE S and MATE SUV, the e-bike company has sharpened their profile and successfully launched a series of limited edition designs, global campaigns, and a loyalty universe.