StormGeo
A new brand for new horizons
Client: StormGeo
Key Focus: Brand & Website
You can have the best tech in the world, but if your brand doesn’t communicate it, it’s a strong headwind going forward. StormGeo leads the industry of weather intelligence, but its brand was falling behind. A breath of fresh air was required to reinvigorate its brand and power its expansion into advanced tech-driven solutions for industries like renewable energy, offshore operations, and shipping.
StormGeo’s market position builds on innovative technologies and deep industry expertise. Both strengths had to be communicated in the new brand across verbal and visual communication. This also resulted in a completely redesigned user journey on the website, guiding users from solutions to products.
The result? A seamless and holistic brand experience that resonates with customers and empowers the internal team, cementing StormGeo’s place as a tech leader in weather intelligence.
Kudos to
Client Lead / Hedvig Aanesen
Lead Designer / Martin Balle
Lead Strategist and Copywriter / Gabby Olivas
Creative Developer / Casper Juel
Front - End Developer / Junhwan Im
Creative Developer / Alexandra Meszaros
Digital Project Manager / Oliver Alminde
Support / Sara Friis Bache
Related work
Eupry
Adapting like a squid
Client: Eupry
Partnership Lead: Hedvig Aanesen
Key Focus: Visual Identity
Eupry had long been a leader in driving sales of compliance solutions. However, as the company grew, so did its ambitions.
Eupry wanted to capture the attention of top decision-makers and establish a stronger foothold among high-level professionals. The challenge was clear: redefine the brand to resonate with new, more influential audiences while maintaining the existing strong reputation.
The solution is a bold repositioning that confronts the status quo of an outdated category.
Eupry’s new positioning redefines temperature compliance, empowering quality professionals to embrace modern, efficient systems and confidently transition to smarter ways of working.