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Work overview

Svaneke Brewery

Enjoy the present, slowly

Svaneke Brewery case study — Svaneke Bryghus

Client: Svaneke Bryghus

Key Focus: Visual identity, packaging design

In a world obsessed with what’s next, Danish brewery Svaneke Bryghus chose to pause. Rooted in the island rhythm of Bornholm, the brand embraced a position that celebrates craft, presence, and the beauty of doing things properly — not quickly. The ambition was clear: evolve the brand without losing its soul. The solution was a refreshed position and visual identity that feels as organic as the beer itself. The identity draws from Bornholm’s raw nature, the lines of a sun setting and Svaneke’s uncompromising craftsmanship. A flexible design system now equips the brewery with a cohesive toolbox — from packaging and campaigns to digital touchpoints and in-bar experiences. Every element works harder, tells a clearer story, and scales without losing character. The result is timeless rather than trendy. Confident rather than loud. Designed to live in the moment, while staying relevant for years to come. Because sometimes, the boldest move forward is to slow down.

Decades of craft behind every sip

Svaneke’spositionisn’tinvented—it’searned.YearsofbrewingorganicbeeronBornholmhasbuiltacredibilitynovisualidentitycouldmanufacture.Theproductandtheplacedotheheavylifting.Thebrandsimplymakesitvisible.

Restored with care, not redesigned from scratch

Theswanandwordmarkholddecadesofrecognition.Insteadofstartingover,theexistingequitywassharpenedandstrengthened.Familiar,butmoredistinct.Refined,butunmistakablySvaneke.

Brewed on sunshine, designed by its rays

Svanekerunsonsolarenergy—adetailtoopowerfultohideinafootnote.Thesun’sraysbecameadefininggraphicelement,woventhroughtheidentityasasubtlereminderofthebrewery’sislandrootsandsustainablemindset.

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Rapport London

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Rapport London case study

Client: Rapport London

Partnership Lead: Jamie Vaughan

Key Focus: Brand and E-commerce

Rapport London has been at the forefront of horological excellence for over 125 years, providing high-quality watch winders, boxes and accessories. Though the British heritage brand had a spike in sales during COVID-19, their results began to stagnate after the pandemic, despite working with previous agencies. Although Rapport was investing in various marketing initiatives, they didn’t seem to resonate with the modern luxury watch buyers. It became our job to reestablish Rapport as a brand that referenced its established history whilst also catering to the contemporary and future consumer. The solution was a multi-stage strategy focused on timeless rebranding, revamping e-commerce interaction and developing numerous growth initiatives.