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Site Assist

Built for high risk

Site Assist case study

Client: Site Assist

Key Focus: Branding and Website

SiteAssist is on a mission to drag safety-critical work out of the clipboard era and into the digital age. Their Control of Works platform helps high-risk industries - from construction and utilities to defence, nuclear, and airports - replace mountains of paperwork with a smarter, safer, and fully auditable digital system. The problem was that while their product was modernising entire industries, their brand and website were still stuck in the past. They needed a digital presence that looked as innovative as the technology they were building. Together, we reimagined the SiteAssist brand from the ground up, creating a bold visual identity, a modern website, and a growth strategy designed to get the right people paying attention. The result is a brand that finally feels as forward-thinking as the platform itself - and the numbers back it up. Today, SiteAssist has a bigger share of voice than 98% of its competitors, consistently outperforming industry benchmarks and generating cost-effective leads. Not bad for a company taking on decades of paper forms, clipboards, and "the way we've always done it."

3.74%

Highest CTR (Industry benchmark 0.7)

315,848

Impressions

Site Assist Highlights

Thebestpartoftheprojecthasbeenthepartnership.SiteAssistisn'tthekindofclientthatdisappearsafterlaunchday.We'vecontinuedtoworkcloselytogetheroncontent,campaigns,analytics,andgrowthinitiatives,helpingthembuildmomentumlongafterthenewwebsitewentlive.Greatpeople,greatcollaboration,andasharedambitiontoshakeupanindustrythat'soverdueforchange-exactlythekindofrelationshipwelove.

Site Assist's Stats

SiteAssist'scampaignsgenerated315,848impressions,achievingashareofvoicegreaterthan98%ofcompetitorsanddriving5,497websiteclicks.Performancewasparticularlystrong,withanaverageCTRof1.74%-morethandoubletheindustrybenchmark-whiledeliveringleadsatacostofjust£79.26,significantlyoutperformingtheindustryaverageof£185.

Kudos to

Consultant / Roxana Golescu

Designer / Adam Hutchinson

Webflow Developer / James Chu

Growth Consultant / Alexandra Berry

Strategist / Ellie Valentine

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Client: Revaly

Partnership Lead: Nicklas Rønning

Key Focus: Strategic Positioning, Brand Identity, Web Design

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