Superhumans
Just breathe.
Client: Superhumans
Key Focus: Branding
Superhumans teach scientifically-backed breathing techniques as an alternative to spiritual-leaning meditation apps on the mindfulness market today. In connection with the launch of their breathwork platform, Superhumans needed a strengthened brand and marketing website to target potential subscribers and educate them on the benefits of breathwork.
The result is a bold, athletic take that challenges pseudo-science and encourages users to unlock the power behind their breath.
Kudos to
Project Manager / Kathrine Elvira Boysen
Project Manager / Emma Contaoe
Partnership Lead / John Mongeau
Lead Design / Alexandre Lee
Web Design / Sasha Ng
Copywriter / Gabby Olivas
Marketing Videos / Miki Mikucki
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Client: MATE.
Partnership Lead: Mathilde Ive
Key Focus: Brand
While riding bikes might be a given for any Copenhagen-based individual, targeting a global urban audience requires a distinct and persuasive visual profile, storytelling, and a beautiful product line. With an updated brand book, two new brand films, and a new visual universe for the MATE X, MATE S and MATE SUV, the e-bike company has sharpened their profile and successfully launched a series of limited edition designs, global campaigns, and a loyalty universe.