Mate.

Helping MATE.bike level up their brand experience

Client: MATE.

Key Focus: Brand

While riding bikes might be a given for any Copenhagen-based individual, targeting a global urban audience requires a distinct and persuasive visual profile, storytelling, and a beautiful product line. With an updated brand book, two new brand films, and a new visual universe for the MATE X, MATE S and MATE SUV, the e-bike company has sharpened their profile and successfully launched a series of limited edition designs, global campaigns, and a loyalty universe.

Casevideo

Coloruniversesforeachbike

Companionapp

Customizationandcheckout

MakingeverypartofMATEascoolasthebike.

MateXCampaignvideo

Optimizationofecommerceexperience

Checkout-flowoptimization

IntroducingtheMATESUV--testingoutdifferentcolorrangesearlyindevelopment

CopywritingandlayoutforMATESUVlandingpage

Digitalads

SpecialEditionExploration

Designguide

PackagingConcept

MATEApparel

MATEApparelexploration

Kudos to

Art Direction / Alexander Spliid

Client Lead / Mathilde Ive

Digital Design / Søren Schrøder

Film / Nikolaj Trane

Film / Christian Wienberg

Design / Mahendra Canaguy

Merch concepts with / Christian Knudsen

Photography / Signifly, Blonde and Yellow

E-commerce / Manyone + Signifly

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Partnership Lead: Mathilde Lundgreen

Key Focus: Branding

Saga, a new Danish swimwear brand made from recycled plastics, struggled to break out of generic, tropical beach tropes and stand out against the crowd. In an effort to carve out a distinct brand, Saga wanted to challenge the picture-perfect palm trees and turquoise waters of its competitors’ visuals by creating an edgier, bolder brand. A new name, new brand story, new visual identity, and new e-commerce website helped unfold Saga’s essence and develop a raw, natural universe for their colorful products to live.