Nutramino
Fuel meets focus
Client: Nutramino
Key Focus: Content, brand update, 3D video content
Nutramino has been a pioneer in Nordic sports nutrition since 2002. But as the category evolved, the brand needed a sharper positioning to regain momentum and connect more clearly with today’s consumers. A new creative platform helped translate a newly defined strategy into marketing that could resonate across the Nordic markets.
The biggest opportunity isn’t the ultra-marathoners or the bodybuilders. It’s the in-betweeners: the run club regulars, the padel enthusiasts, the “athlete in your office”. Nutramino now sits right in that sweet spot, brought to life through the campaign platform *Power Your Now*. Energetic language and relatable visuals make it feel athletic yet accessible - aspirational without being intimidating.
From refined brand guidelines and product presentation principles to a full-scale campaign rollout, the new positioning was activated across every touchpoint. A dynamic photoshoot, bold outdoor assets, and a sensorial 3D product film work together to give Nutramino a more contemporary presence — built to resonate with a new generation of everyday athletes.
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Svaneke Brewery
Enjoy the present, slowly
Client: Svaneke Bryghus
Partnership Lead: Mathilde Ive
Key Focus: Visual identity, packaging design
In a world obsessed with what’s next, Danish brewery Svaneke Bryghus chose to pause. Rooted in the island rhythm of Bornholm, the brand embraced a position that celebrates craft, presence, and the beauty of doing things properly — not quickly. The ambition was clear: evolve the brand without losing its soul. The solution was a refreshed position and visual identity that feels as organic as the beer itself.
The identity draws from Bornholm’s raw nature, the lines of a sun setting and Svaneke’s uncompromising craftsmanship. A flexible design system now equips the brewery with a cohesive toolbox — from packaging and campaigns to digital touchpoints and in-bar experiences. Every element works harder, tells a clearer story, and scales without losing character.
The result is timeless rather than trendy. Confident rather than loud. Designed to live in the moment, while staying relevant for years to come. Because sometimes, the boldest move forward is to slow down.