Fleet
Next stop. New adventures.
Client: Fleet
Key Focus: Platform design & brand ID
VIKINGBUS, one of Denmark's biggest bus companies, had the ambition of creating a new and ambitious direct-to-consumer bus service meeting the needs of a modern audience with a more spontaneous approach to traveling. They were looking to craft a completely new and autonomous brand fueled by a smooth, elevated digital experience.
The result is a completely new brand built from the ground up - Fleet. With a bold and distinct brand identity at its center, Fleet is a cohesive brand experience that runs seamlessly between its physical and digital manifestations, fit for a modern consumer.
Namingandvisualidentity
AppandWebdesign
Wecreatedasmoothjourney,bothphysicallyanddigitally,prioritizinggivingcustomersflexibilityandremovingfriction.OnefeatureintheFleetappallowsuserstotracktheirbusinthesamewayyoucantrackyourUber,andFleetdriverswillalsobeabletotriggernotificationsandtextmessagestotravelersiftrafficcausesdelays.
Photography&Video
Campaignmaterials
Kudos to
Client Lead / Patrick Rønning
Client Lead / Mathilde Ive
Strategy Lead / Mads Lindum
Design Lead / Alexander Spliid
Design Lead / Caroline Vestergaard Reiter
Related work
7-Eleven
We’ve got you covered.
Client: 7-Eleven Norvège
Partnership Lead: Hedvig Aanesen
Key Focus: Brand & Digital
When 7-Eleven first arrived in Norway in the 1980s, it made a big splash, offering a global perspective to the local market. However, over time, the chain, owned by Reitangruppen, found an increasing need to differentiate itself regain the spark that initially drove people to 7-Eleven's doors.
With a new brand position, visual and rhetorical upgrade, and several concepts launched for their coffee, hot foods, and frozen yogurt, 7-Eleven's brand has been invigorated with an attitude that speaks to what convenience means today.