Droplet IV
Startup of the Year CVIC Denmark 2023
Client: Droplet IV
Key Focus: Branding
Droplet IV, voted Startup of the Year by VCIC Denmark in 2023, wanted to transform their Visual ID and brand book. As part of the Bio-Innovation Institute, Droplet IV provides a product that automatically flushes IV-administered medication, creating people- and environment-focused solutions. They needed a brand identity that told their story, raised awareness of their product, and reflected the fundamental life-changing work that they do. The result was a modernised, sleek and established Visual ID.
Witharedefinedcolourschemecentredaroundtheirname‘Droplet’,coolbluesandwhitesmimicwatertones,emulatingtranquillityandcleanliness.Warmyellowsandorangesareusedforcoloursignposting.
Theirtransformedlogoandtypographyencapsulatestheirsterileandsustainablenature.
TheVisualIDwasdesignedwithmedicaldemonstrationsanddiagramsinmindduetothemedicinalnatureoftheclient,soextraattentionwasalsomadetoitscompatibilitywithgraphs.
Kudos to
Client Lead / Jamie Vaughan
Strategist / Gabby Olivas
Visual ID Designer / Lukas Jurcik
Logo Designer / Alexander Spliid
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