Northstake

Building the economies of tomorrow

Client: Northstake

Key Focus: Brand, visual identity, web design and platform design

Northstake is a pioneering new crypto asset staking partner for institutional investors, creating secure crypto pathways for investors with high regulatory standards. With this new venture, they needed a whole new brand platform, visual identity, new website and staking platform - worthy of their unique place in the emerging market of digital economies. The approach was to build a brand with the flexibility to incorporate Northstake's different ambitions, harnessing the limitless feeling of Web3 - while referencing the familiar and trusted codes of established finance. The result is a brand that looks and sounds like nothing else in the industry.

To allow Northstake to have the flexibility to resonate with a spectrum of audiences there is a large multi-colored palette to work from, coupled with guidelines for when to use them and in which combinations.

The bespoke brand graphics are inspired by the Web3 world. These five designs can be used throughout all content and touch-points, in a range of colors and can be overlayed on visuals.

The website was developed through Webflow, which is a platform that could withhold the vast customisation and graphic elements Northstake needed.

Kudos to

Strategy Lead / Phoebe Skinner

Design Lead / Natalia Garcez

Web design / Kristoffer Balzer Nielsen

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Culmas

Empowering performing arts culture

Client: Culmas

Partnership Lead: Jamie Vaughan

Key Focus: Branding

If you try to cater to everyone, you cater to no one. This is what Culmas discovered when they initially launched their SaaS product for performing arts businesses. There was a gap in the cultural arts market that Culmas wanted to fill with their digital solution, but their current product lacked specificity and direction. The result was a re-established brand identity and communication strategy. Culmas honed in on their focus - to empower smaller businesses in three primary segments: theatres, music schools and dance schools. Their new brand put the clients’ love for art at the centre, leaving the admin up to Culmas.