Dately
A personal touch to date night surprises
Client: Dately
Key Focus: Branding
Dately is the perfect date night in a box, an accessible luxury brand helping couples keep the spark alive. From cocktails and dinner to playlists and meaningful conversation starters, each box delivers surprises meant to bring partners closer together.
To capture the unique spirit of the brand, a playful, romantic identity was developed and unfolded into both physical and digital touchpoints. The result is a distinct, scalable design focused on simple implementation.
Dately’sromanticandintimatevisualidentityreflectsthebrand’suniquecharacteristicsbybalacngingadelicateandrefinedlookwithplayfulelements.
Boththephysicaltouchpointsinthebox,aswellasthedigitalfaceofthebrand,receivedarefinedupdate.Builttobebeautifulandscalable,thedesignwasthoughtintotemplatesthatwouldgiveitaluxuriousfeelwithoutrequiringgreatdesigneffortstomakethemcometolife.
Kudos to
Client lead / Michael Valentin
Art Direction / Alexander Spliid
Brand Design / Natalia Garcez
Related work
Viking
Making a Danish design classic relevant again
Client: Viking
Partnership Lead: Alexander Spliid
Key Focus: Branding
Danish pencilmaker Viking wanted to refresh their visual identity and strengthen their brand position. Through experimentation and collaboration, the brand went back to their roots – paying homage to the company’s commitment to tradition, design, function, and quality.
The result was a bold and colorful update of the Viking metaphor, which has since been implemented across products, packaging, communication, and stores.