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Work overview

BPI

Realising people potential

BPI case study — BPI - Business Partnering Institute

Client: BPI - Business Partnering Institute

Key Focus: Brand Platform & Identity

BPI is a purpose-driven consulting firm aimed at cracking the code on business partnering and unlocking the value potential of the finance function. Working at the forefront of the finance industry, BPI understands that impact is not created by just systems and processes, but by people and their ability to drive change. That's why to translate their core capabilities into a modern and distinct brand platform and identity, BPI put people at the forefront. Showing that realizing people's potential enables organizations to drive true and sustainable impact.

BPI’sbrandgraphicelementisavisualrepresentationofthechangeandimpactBPIbringstotheusualwaysofthinkinganddoingfinance.WhiletherepetitionofIsrepresentsthedata,organization,andpragmatism,theinclinedIshowsthemissionofBPItochangethetraditionalandmakethefinanceworldmoreexcitingandinnovative.BPIistheonethatmakesadifference,thefirstmover,workingattheforefrontofthefutureoffinance.

BPI’sDisplayNumbersareinspiredbybuildingblocksthatwereputinorder.

BPI'scommunicationbringsminimalist,contemporaryandsharpinfographics.

Kudos to

Strategy lead / Sofie Henriksen

Design lead / Alexander Spliid

Web design / Caroline Vestergaard Reiter

Design / Natalia Garcez

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