DMG Ventures

Venture with a Voice

Client: DMG Ventures

Key Focus: Branding, Website and Visual ID

DMG Ventures, a venture capital fund with a unique offering and focus on consumer startups, wanted a refreshed digital presence that would attract bold, innovative entrepreneurs. Their challenge? An old-school look that didn't speak to the dynamism of the startups they were trying to reach or conveyed their valuable ‘media for equity’ model. With a few branding constraints in place - no changing the logo or name - the Signifly team had to get creative to give dmg ventures a “voice” that stood out in a sea of venture funds. We took DMG's existing identity and reimagined their online presence, crafting a brand story and visual experience that felt both authentic and modern. On the website, we amplified this message by creating an intuitive and sleek UX that puts the spotlight on their portfolio, helping potential partners and founders visualise the success they could achieve with DMG. With a touch of polish and a strategic brand voice, we turned dmg ventures into more than just another venture capital fund. Now, they’re primed to reach the next generation of founders and help them carve out their niches, ready to “venture with a voice”.

Throughstrategyandcommunications,webuiltanarrativethatshowcasedtheirtrackrecordofinvestmentsinunique,memorableconsumerbrands.

Bye, startup bubble...

Hello,mass-market.

Finally, dmg has a website we can be proud of! We hold consumer startups to the highest standards when it comes to branding, and it’s time we applied those lofty standards to ourselves! As well as looking nice, we hope the website simply articulates what we do and how we’re different, which is key in an increasingly saturated and homogenous investment landscape.

Taos Edmondson
Partner, dmg ventures

Kudos to

Client Lead / Jamie Vaughan

Head Consultant / Dženita Džindo

Designer / Leigh John Maslij

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