DMG Ventures
Venture with a Voice
Client: DMG Ventures
Key Focus: Branding, Website and Visual ID
DMG Ventures, a venture capital fund with a unique offering and focus on consumer startups, wanted a refreshed digital presence that would attract bold, innovative entrepreneurs. Their challenge? An old-school look that didn't speak to the dynamism of the startups they were trying to reach or conveyed their valuable ‘media for equity’ model. With a few branding constraints in place - no changing the logo or name - the Signifly team had to get creative to give dmg ventures a “voice” that stood out in a sea of venture funds.
We took DMG's existing identity and reimagined their online presence, crafting a brand story and visual experience that felt both authentic and modern. On the website, we amplified this message by creating an intuitive and sleek UX that puts the spotlight on their portfolio, helping potential partners and founders visualise the success they could achieve with DMG.
With a touch of polish and a strategic brand voice, we turned dmg ventures into more than just another venture capital fund. Now, they’re primed to reach the next generation of founders and help them carve out their niches, ready to “venture with a voice”.
Related work
REMA 1000
Nationwide online shopping
Client: REMA 1000
Partnership Lead: Michael Valentin
Key Focus: E-commerce Design
With online grocery shopping consistently on the rise and a pandemic encouraging more to shop from home, the business model became attractive for many. However, running an online supermarket comes with a high price tag and a complex logistics system.
To challenge the traditional model, REMA 1000 and Vigo created a solution that would engage local shoppers and decentralize the work to create shorter delivery times, lower environmental impact, provide a new income stream, and boost the economy of local grocery stores. The new app allowed REMA 1000 online shoppers to submit shopping tasks, and enable local shoppers to take the task, purchase in their REMA 1000 store, and deliver the goods to the customer.