Digitaliseringsstyrelsen

Kørekort App

Client: Digitaliseringsstyrelsen

Key Focus: App Design

For most Danes, the driver’s license felt like an established relic. However, the Agency for Digital Government wanted to challenge the need for a physical card by launching a digital alternative. Based on thorough user testing across all demographics, the design borrows elements from the physical predecessor in the final design to create a familiar feel. The Danish driver’s license app, which garnered over 1.000.000 downloads in its first 3 months, has since become the most successful app ever implemented in the public service sector.

No. 1

In App Store for 4 mo.

1.000.000+

Downloads

4.5

Rating in App Store

CCA 2021

Winner for Best App Design

Visualidentity

Re-designinganoldclassic,andkeepingitfamiliar.Appdevelopmentwasdonebytwoday.

AppDesign

Corescreensandonboarding

Easyonboardingandmenu

TokeeptheIDcardassecureaspossible,weutilizedtheNFCreaderinsmartphonestoscanyourpassportdata.ThedynamicQRcodeforpoliceofficersandgyroscopetiltiniconsmaximizesafetyandreducethepossibilityoffraud.

Turningaclassicdigital

Icondesign

Cardandicon

Coredesigncomponents(DesignSystem)

AlternateCardViews

Theappisdesignedwiththewidepopulationinmind.Themainfocuswasdesigninganonboardingexperiencethatwouldresonatewiththeentirepopulationusingexplanatoryillustrations,simplegraphicsandprecisevideoexamplestoguidetheuserthroughaneasyonboarding.

Animatedonboardingillustrations

DesignedforiOSandAndroid

Easyonboarding

Withover1.000.000downloads,theapphasbecomethemostsuccessfulappeverimplementedinthepublicservicesector,winningprestigiousawards(Digitaliseringsprisen&2goldCreativeCircleawards).ItcontinuestobeoneofthebestratedpublicappinDenmark.

Fullcasevideo

Kudos to

Project Lead / Alexander Spliid

Lead Designer / Martin Balle

Designer / Søren Schrøder

Motion Graphics / Nikolaj Trane

Illustration / Martin Balle

Illustration / Trine Rønsholdt

Development: twoday

Related work

Digitaliseringsstyrelsen

One card less

Client: Digitaliseringsstyrelsen

Partnership Lead: Alexander Spliid

Key Focus: App Design

Designing an app that is accessible, intuitive and familiar to all segments of the Danish population is no easy task, but with an established relic like the Danish Health Card (Sygesikringsbeviset), that was non-the-less the job ahead. Through extensive user testing the final design system was based on three core insights: Make it familiar, make it simple, make it easy to use. Today the (digital) yellow card is an incremental part of the Danish Health System with +2,1 mio. downloads. It allows residents to automatically update their personal health information, change doctors and easily access the Health Cards of their children. A strong example of how human-centred design can improve life for the better.