Digitaliseringsstyrelsen

One card less

Client: Digitaliseringsstyrelsen

Key Focus: App Design

Designing an app that is accessible, intuitive and familiar to all segments of the Danish population is no easy task, but with an established relic like the Danish Health Card (Sygesikringsbeviset), that was non-the-less the job ahead. Through extensive user testing the final design system was based on three core insights: Make it familiar, make it simple, make it easy to use. Today the (digital) yellow card is an incremental part of the Danish Health System with +2,1 mio. downloads. It allows residents to automatically update their personal health information, change doctors and easily access the Health Cards of their children. A strong example of how human-centred design can improve life for the better.

No 1.

Most downloaded app in DK

2.800.000

Users as of 2025

4.5

Rating in App Store

40.000+

Danes signed up for organ donation

Thedesignborrowstheiconicyellowoftheoriginalcard,tohelpcreatetrust.

Utilizingdigitaldesigntoenhanceandimprovethephysicalcardwithoutloosingvisualrecognizability

Throughacarefuldesignprocessandimmenseusertesting,theappgotitsfinalform.

Easyonboardingillustrationsandinfographicsprovidedaccessacrossagegroupsandtech-competencies.

Onedesignsystemcoversthreeappsandthevisualconsistencyimprovestheuser-trustacross.

Edgecasesanderrorscreensweredesignedforeverypossiblescenariotoavoidlosingusersintheprocess.

It'smandatoryforallDanishcitizenstoholda'Sundhedskort'andthereforetheappadherestoallaccessibilityprinciples,asoneofthefirstpublicappsinDenmark.

Withinthefirstweek,theappsecuredarecord-breaking27.000Danesregisteringasorgandonorsbyusingasimplenotificationfeaturewhenopeningtheapp.Thisnormallytakesaround+6months.

Aclearcommunicationconceptbasedontheiconicandrecognisableyellowcolorandsimple,boldcopyhighlightsthecorefeatures.Thematerialwasusedinthenationwidecampaign.

DuringCovid-19testing,theapphelpedremovethehassleofrememberingaphysicalcard.

TheSundhedskortAppwaswidelyadoptedbyDanes,harnessing2.000.000downloadswithinthefirstsixmonthsandusedonadailybasisbymorethan170.000.

Casevideo

Kudos to

Design Lead / Alexander Spliid

Lead UI Design / Søren Schrøder

Motion Design / Nikolaj Trane

Designer / Martin Balle

Designer / Trine Rønsholdt

Project Manager / Michael Valentin

Project Manager / Nana Skak

Development: twoday

Related work

Coronapas

A response to Covid-19

Client: Digitaliseringsstyrelsen

Partnership Lead: Alexander Spliid

Key Focus: App Design

When the Covid-19 pandemic hit Denmark, officials quickly moved to create safe and simple ways to curb infection rates and handle access to restaurants, cafes, and other public areas. The Coronapas app (Corona Passport) created a digital stamp to indicate that a person had been tested, vaccinated or recently infected, and the solution created much-needed transparency while Denmark worked to safely reopen.