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Work overview

Certainly.

Chatbot. Changed.

Certainly. case study — Certainly

Client: Certainly

Key Focus: Naming and Branding

Certainly is a leading conversational commerce platform, helping companies build digital shopping assistants. Previously called BotXO, their old name needed a refresh to avoid being mistaken with yet another chatbot. The team landed on Certainly, a positive and warm response to life’s queries, and the new name was accompanied by a vibrant, modern look and logo – proving that even complex technology can look appealing to users.

ThenamingexercisebeganwithhundredsofpotentialcandidatesbeforechoosingCertainly.

Thethreedotsofthelogoareinspiredbythecommonsymbolofonlinechatting,andtheyshapeshifttomimicdifferentdigitalbehavioroflistening,thinking,typingandsearching.

Thesurroundingidentityisplayfulandflexible,withfriendlybespokeillustrationsandiconsroundingouttherestofthescalableandrecognizableidentity.

"The brand that Signifly created has helped us achieve everything we hoped for and more."

Henrik Fabrin
Co-Founder, Certainly

Kudos to

Brand Strategy / Malthe Mogensen

Visual Identity & Art Direction / Alexander Spliid

Digital Design / Søren Schrøder

Motion Graphics / Trine Rønsholdt

Icons / Kristoffer Balzer Nielsen

Illustrations / Lilla Bardenova

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