EnglishContact
Work overview

Certainly.

Chatbot. Changed.

Certainly. case study — Certainly

Client: Certainly

Key Focus: Naming and Branding

Certainly is a leading conversational commerce platform, helping companies build digital shopping assistants. Previously called BotXO, their old name needed a refresh to avoid being mistaken with yet another chatbot. The team landed on Certainly, a positive and warm response to life’s queries, and the new name was accompanied by a vibrant, modern look and logo – proving that even complex technology can look appealing to users.
Certainly case study — Signifly

The naming exercise began with hundreds of potential candidates before choosing Certainly.

Certainly case study — SigniflyCertainly case study — Signifly

The three dots of the logo are inspired by the common symbol of online chatting, and they shapeshift to mimic different digital behavior of listening, thinking, typing and searching.

Certainly case study — Signifly
Certainly case study — Signifly
Certainly case study — Signifly
Certainly case study — Signifly
Certainly case study — Signifly
Certainly case study — SigniflyCertainly case study — Signifly
Certainly case study — SigniflyCertainly case study — Signifly
Certainly case study — Signifly
Certainly case study — Signifly
Certainly case study — Signifly

The surrounding identity is playful and flexible, with friendly bespoke illustrations and icons rounding out the rest of the scalable and recognizable identity.

Certainly case study — Signifly
Certainly case study — Signifly
Certainly case study — Signifly
Certainly case study — Signifly
Certainly case study — SigniflyCertainly case study — Signifly
Certainly case study — Signifly
Certainly case study — Signifly
Certainly case study — Signifly
Certainly case study — Signifly
Certainly case study — Signifly
Certainly case study — Signifly

"La marque que Signifly a créée nous a aidés à atteindre tout ce que nous espérions et même plus."

Henrik Fabrin
Co-Fondateur, Certainly

Kudos to

Brand Strategy / Malthe Mogensen

Visual Identity & Art Direction / Alexander Spliid

Digital Design / Søren Schrøder

Motion Graphics / Trine Rønsholdt

Icons / Kristoffer Balzer Nielsen

Illustrations / Lilla Bardenova

Related work

Digitaliseringsstyrelsen

Kørekort App

Digitaliseringsstyrelsen case study

Client: Digitaliseringsstyrelsen

Partnership Lead: Alexander Spliid

Key Focus: Conception d'application

Pour la plupart des Danois, le permis de conduire semblait être un reliquat établi. Cependant, l'Agence pour le Gouvernement Numérique souhaitait remettre en question le besoin d'une carte physique en lançant une alternative numérique. Basé sur des tests d'utilisateurs approfondis dans toutes les catégories démographiques, le design emprunte des éléments de son prédécesseur physique dans la conception finale pour créer une sensation familière. L'application du permis de conduire danois, qui a recueilli plus de 1 000 000 de téléchargements au cours de ses trois premiers mois, est depuis devenue l'application la plus réussie jamais mise en œuvre dans le secteur des services publics.