Saga Swimwear
A Nordic take on the swimwear industry
Client: Saga Swimwear
Key Focus: Branding
Saga, a new Danish swimwear brand made from recycled plastics, struggled to break out of generic, tropical beach tropes and stand out against the crowd. In an effort to carve out a distinct brand, Saga wanted to challenge the picture-perfect palm trees and turquoise waters of its competitors’ visuals by creating an edgier, bolder brand. A new name, new brand story, new visual identity, and new e-commerce website helped unfold Saga’s essence and develop a raw, natural universe for their colorful products to live.
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Notabene
Connecting the physical and digital experience
Client: Notabene
Partnership Lead: Christian Pind
Key Focus: E-commerce & content
In launching their ambitious three-floor concept store, Notabene wanted to create a cohesive brand experience across all touchpoints, both physical and digital. That meant fresh content for the web that reflected a modern buying experience. It all culminated in a new interpretation of a classic customer experience film, featuring their new, premium in-store experiences.