Bloddonorerne
Recruiting blood donors online
Client: BlodDonorer Danmark
Key Focus: Digital prototype
BlodDonors Denmark had the ambition to take a more digital approach to recruit new donors and help existing ones keep track of their appointments. This meant redesigning their user sign-up flow and creating videos to explain the benefits of a digital-first approach to donation.
The new app created a comprehensive overview for both donors and nurses. Not only could it keep track of previous appointments, book new ones, and find hospitals – but it could also send out emergency notifications when certain blood types were needed, creating a more effective system for vital blood donation.
Kudos to
Client Lead / Michael Valentin
Lead Strategist / Sara Friis Bache
Lead Design / Søren Schrøder
Motion Designer / Trine Rønsholdt
Related work
DEA
Website and brand refresh
Client: DEA
Partnership Lead: Sara Friis Bache
Key Focus: Web & Brand
DEA is an independent, non-profit think tank based in Copenhagen. Since 2010, they've produced work advocating for the prioritization of early learning, education, research, and innovation. Their deep analysis is often showcased through long, detailed papers - with page counts upwards of 80 pages.
However, DEA's audience of politicians and journalists don't always have the time to read through their long-form research. To address this discrepancy, we clarified their profile through a series of workshops, developed a new visual identity, and produced a two-sided website: one in black-and-white for busy readers to catch the key takeaways; and one dripping with color to highlight their nuanced, detailed work. The result was a sharpened external identity that gave a beautiful and user-friendly experience and also optimized their internal processes.