STX.nu
Win back a lost year
Client: 2-årig STX
Key Focus: Recruitment campaign
After the Covid-19 pandemic sent young people packing from their study abroad and gap year plans, STX, a 2-year education program, found an opportunity to recruit more students.
By offering a shorter alternative to 3-year programs, STX showed how you can finish faster and earn back a year more. In this recruitment campaign, they showed what one student would do to make the most of their year – and how you could too by applying for the 2-year program.
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Nørrebro Gymnasium
A world of difference
Client: Nørrebro Gymnasium
Partnership Lead: Mads Lindum
Key Focus: Rebrand
Nørrebro Gymnasium, formerly known as Akademisk Studenterkursus, is a gymnasium in the heart of Nørrebro. The school had long struggled to find a distinctive voice in the competition for students and was frequently subject to the negative press that distorted the image of traditionally multicultural schools.
Instead of shying away from the diversity of thought and experience, Nørrebro Gymnasium embraced the title – showing that it was a place with room for everyone. Their new name, tagline, visual identity, and website were rooted in this belief and gave the institution a refreshed look that reflected its sense of place.