CEC
Serious, doesn’t need to be scary
Client: CEC
Key Focus: Creative campaign
Let’s face it, widespread issues such as environmental degradation can seem daunting to say the least. Just hearing the words “global warming” is enough to make the strongest of us feel completely powerless and overwhelmed, so how does a government organization such as the Commission for Environmental Cooperation (CEC) go about discussing such delicate subjects?
The CEC wanted to take a new approach to creating informative and captivating campaigns, and that's where Signifly stepped in. Based on the strategic insight that consumers were looking for a more consumable form of information when it came to serious topics like environmental degradation, the CEC partnered with Signifly to create a one-of-a-kind digital campaign focused on the dangers of marine litter. Built using the art of storytelling and animation, the campaign allowed people from all walks of life to engage in the battle against marine litter through interactive experiences found on their website. Additionally, equipped with a new toolkit of digital marketing materials and outdoor adverts, the CEC was able to effectively turn views into website traffic further bolstering the campaign's ability to reach larger audiences.
The power of illustrations
By creating a playful, illustrated universe, we made a complex issue simple and allowed people from different demographics and cultural backgrounds to engage.
Use a trash can, save the ocean
Using social marketing techniques, we focused on maximizing the benefits of behavioral change, making it easy for new audiences to take action.
Interactive web experiences
At the center of the campaign, we developed an educational web universe where users can scroll through an interactive animation and experience how their litter can travel to the ocean.
Community engagement
To drive traffic to the website, we built a toolkit of digital marketing materials, outdoor advertising, and usage guidelines that will help CEC’s many local partners run community campaigns.
