Nørrebro Gymnasium
A world of difference
Client: Nørrebro Gymnasium
Key Focus: Rebrand
Nørrebro Gymnasium, formerly known as Akademisk Studenterkursus, is a gymnasium in the heart of Nørrebro. The school had long struggled to find a distinctive voice in the competition for students and was frequently subject to the negative press that distorted the image of traditionally multicultural schools.
Instead of shying away from the diversity of thought and experience, Nørrebro Gymnasium embraced the title – showing that it was a place with room for everyone. Their new name, tagline, visual identity, and website were rooted in this belief and gave the institution a refreshed look that reflected its sense of place.
All on board
Workshops with teachers allowed us to find the common themes and align administration efforts
Spotlighting multiculturalism
Multiculturalism came to the forefront, flipping the outdated perspective of diverse spaces
Total rebrand
New name, tagline, visual identity, and website gave the institution a refreshed look that reflected its sense of place
Related work
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Client: Google
Partnership Lead: Patrick Rønning
Key Focus: Campaign
The average loading speed for a website is 12,8 seconds, which presents a make-or-break moment for many e-commerce shops. To show businesses the importance of fast loading speed, Google put shoppers' patience to the test, asking them to add items to their basket in 60 seconds. Only they didn't know that the loading time was controlled by an outside party.
The experiment proved that happy shoppers could easily turn frustrated in just a few seconds and that mobile speed matters more than ever in an online world.