Trofæjagt

Mobile game for Universe Science Park

Client: Universe

Key Focus: App design & UX

Universe (formerly Danfoss Universe) is an educational amusement park with fun and engaging activities for children. Together with Universe we created the mobile game Trofæjagten, which made a competitive game out of the various amusements around the park.   In the game, participants find secret codes around the park and unlock trophies and prizes. The game has turned out a huge success with over 8.500 children and young adults participating in the first year.

8.500

Players (1st year)

200%

ROI (First year)

+60%

More followers on SoMe after the launch of Trofæjagten

70.000

Trophies found

+1.000

User generated posts on facebook, Instagram and YouTube

Yay!

The game helped secure the best visitor-numbers in 10 years.

Establishingavisualuniverseandlogoforthegamethatsparksexcitementandaddsabitofmagic.

Thehiddenbadgesweredesignedandmanufacturedasphysicalemblemsscatteredaroundthepark

Thecoreideabehindtheappwastogetkidstoseemoreofthepark.

Whilethegameisplayedonphones,thecodesarefoundaroundtheparkandnudgekidstomoveandplaymore.

Thegamemechanicsaresimple.Locateacodeinthepark-Enterthecode,andwinatrophy.Theplayerwiththemosttrophiescollectedduringthedaytakeshometheprize.

Thevisualuniversewasappliedthroughoutthegametocreateanimmersiveexperienceinthemagicalsteam-punk-science-inspiredaesthetics.

AlongwiththeUXandUIwealsodesignedeverytrophythatcouldbewonintheapp.

ThegamehasbeenahugesuccessforUniverseSciencePark.Notonlyafunwaytoexperiencethepark,butalsoagreatwaytogetmorereturningcustomers.5yearsintothegameisstillplayedpassionatelybymanyguests.

Kudos to

Design Lead / Alexander Spliid

Design / Trine Rønsholdt

Design / Kristoffer Balzer Nielsen

Related work

Teaterbilletter

Fit for the stage and the screen

Client: Teaterbilletter

Partnership Lead: Gijs Millenaar

Key Focus: App design

Teaterbilletter, a non-profit organization that supports small theaters throughout Copenhagen, previously had an app for ticket display but struggled with negative reviews and market penetration. While exploring a new solution, Teaterbilleter identified a need to upgrade the UI/UX, as well as to create a technical foundation that would support new features like exploration and purchase. Developed as native apps for iOS and Android, the new Teaterbilletter app got a five-star design overhaul alongside added features like exploration and favoriting.