Datekin
Guilt-free snacking
Client: Datekin
Key Focus: Brand
Datekin was created to shake up a snack aisle that’s become far too complicated for its own good. While everyone else was busy engineering “better-for-you” snacks that somehow forgot to be satisfying, our insight work uncovered the truth: people don’t want to choose between delicious and nutritious - they want both, in one bite. So instead of adding more noise to the shelf, Datekin does the opposite. It goes back to the source. The Sukkari date, with its caramel-like sweetness and natural goodness, became the hero of a brand built on one simple promise: real satisfaction, no compromise, no gimmicks - just nature doing its thing.
Related work
Nutramino
Fuel meets focus
Client: Nutramino
Partnership Lead: Mathilde Ive
Key Focus: Content, brand update, 3D video content
Nutramino has been a pioneer in Nordic sports nutrition since 2002. But as the category evolved, the brand needed a sharper positioning to regain momentum and connect more clearly with today’s consumers. A new creative platform helped translate a newly defined strategy into marketing that could resonate across the Nordic markets.
The biggest opportunity isn’t the ultra-marathoners or the bodybuilders. It’s the in-betweeners: the run club regulars, the padel enthusiasts, the “athlete in your office”. Nutramino now sits right in that sweet spot, brought to life through the campaign platform *Power Your Now*. Energetic language and relatable visuals make it feel athletic yet accessible - aspirational without being intimidating.
From refined brand guidelines and product presentation principles to a full-scale campaign rollout, the new positioning was activated across every touchpoint. A dynamic photoshoot, bold outdoor assets, and a sensorial 3D product film work together to give Nutramino a more contemporary presence — built to resonate with a new generation of everyday athletes.