dao
When time and trust is everything
Client: dao
Key Focus: Brand, campaign
For 100+ years, dao, a Danish parcel delivery service, has built its reputation by being very good at two things: ensuring parcels and papers arrive safely and on time. But as the Danish market evolves—and following a major merger—dao needed to future-proof its brand, communication, and digital experience.
dao set out to redefine its purpose, strategy and tactics. Through market research, interviews and company ambitions, they developed a refreshed brand identity, a redesigned website, and improved self-service apps. The solution helps them succeed across segments, from B2B to B2C, and C2C. But more importantly, it provides dao with a solid foundation for building trust and staying ahead in a rapidly shifting landscape.
When the market moves, dao becomes the answer
Denmark's letter market faces a major shake-up as the largest operator exits in 2026, leaving business customers without their usual solution. dao, the Danish-owned distributor already trusted for parcels, needed to become the obvious choice for letters too — without drowning the message in explanation. Rather than telling customers what dao offers, the campaign shows what happens without it: pairing comedic timing with a cinematic look built for the format.
Related work
Aéroport métropolitain de Montréal
Imaginer le calme en mouvement
Client: MET
Partnership Lead: Sofia G-W
Key Focus: Expérience numérique
Le stress est le passager invisible.
Les aéroports sont des lieux en mouvement constant : arrivées, départs, attentes, adieux. Mais pour la plupart des voyageurs, ce mouvement commence par du stress. MET voulait changer cela. Sa mission : transformer son site web en un compagnon calme et intuitif, qui simplifie l’expérience de voyage et inspire confiance avant même que les passagers n’arrivent au terminal.
Nos recherches ont montré que les voyageurs évitent souvent les sites web des aéroports et se dirigent directement vers ceux des compagnies aériennes pour obtenir les informations de vol. Pourquoi ? Trop de complexité. Nous avons donc tout simplifié. Chaque pixel du nouveau site de MET a été conçu pour réduire la charge cognitive et renforcer la confiance : un « compagnon calme » fondé sur la mobilité, l’innovation et l’organisation.