Acezone
Don't Play. Win.
Client: Acezone
Key Focus: E-commerce
The Danish e-sports headset brand Acezone enjoyed success in the B2B market but needed a strong position and e-commerce experience to resonate with the B2C market. To break through the noise, Acezone targeted thriving and aspiring e-sports athletes, challenging the notions that gaming is just "playing games". The result is a clear brand position to elevate your performance, a mantra to "Don't play. Win.", and a bold visual ID and e-commerce site.
Related work
Blurry
Your music matters
Client: Blurry / Snafu:Records
Partnership Lead: Mads Lindum
Key Focus: Digital product MVP Build
The Swedish record label, SNAFU, had identified that many musicians today have folders stacked with unfinished beats. Too much great music with potential left to collect dust.
To break through the noise and help musicians collaborate on unfinished projects, SNAFU developed a platform that lets users connect based on their music rather than fame or streams. Leveling out the playing field between established and upcoming artists.