Wavestore
Brand Enhancement
Client: Wavestore
Key Focus: Brand Enhancement
Wavestore has amassed an impressive 23-year journey in the surveillance industry, solidifying their position as trusted experts. However, the landscape is evolving. With a new owner and a fresh global office, they are poised for expansion and growth.
Our task was to unravel the Wavestore story, ensuring that the human element remains at its core and shapes its visual narrative. The new identity is designed to resonate with their trustworthiness and longstanding presence in the UK market while capturing the bubbling optimism and energy radiating from their new offices in North America.
Related work
7-Eleven
We’ve got you covered.
Client: 7-Eleven Norvège
Partnership Lead: Hedvig Aanesen
Key Focus: Brand & Digital
When 7-Eleven first arrived in Norway in the 1980s, it made a big splash, offering a global perspective to the local market. However, over time, the chain, owned by Reitangruppen, found an increasing need to differentiate itself regain the spark that initially drove people to 7-Eleven's doors.
With a new brand position, visual and rhetorical upgrade, and several concepts launched for their coffee, hot foods, and frozen yogurt, 7-Eleven's brand has been invigorated with an attitude that speaks to what convenience means today.