Viking
Making a Danish design classic relevant again
Client: Viking
Key Focus: Branding
Danish pencilmaker Viking wanted to refresh their visual identity and strengthen their brand position. Through experimentation and collaboration, the brand went back to their roots – paying homage to the company’s commitment to tradition, design, function, and quality.
The result was a bold and colorful update of the Viking metaphor, which has since been implemented across products, packaging, communication, and stores.
Related work
Forum
Furniture to elevate any moment
Client: Forum
Partnership Lead: Emma Contaoe
Key Focus: Brand platform and website
Seeking market expansion Forum Outdoor Living required a new brand identity to match its high-end outdoor furniture offering.
Forum’s products are inspired by the founder’s Italian upbringing and family togetherness – showing that design can transform outdoor living spaces into cherished gathering places.
An updated brand identity and new website helped Forum live out their deep-rooted desire to elevate moments through high-quality products.