Culmas
Empowering performing arts culture
Client: Culmas
Key Focus: Branding
If you try to cater to everyone, you cater to no one.
This is what Culmas discovered when they initially launched their SaaS product for performing arts businesses. There was a gap in the cultural arts market that Culmas wanted to fill with their digital solution, but their current product lacked specificity and direction.
The result was a re-established brand identity and communication strategy. Culmas honed in on their focus - to empower smaller businesses in three primary segments: theatres, music schools and dance schools. Their new brand put the clients’ love for art at the centre, leaving the admin up to Culmas.
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Dately
A personal touch to date night surprises
Client: Dately
Partnership Lead: Michael Valentin
Key Focus: Branding
Dately is the perfect date night in a box, an accessible luxury brand helping couples keep the spark alive. From cocktails and dinner to playlists and meaningful conversation starters, each box delivers surprises meant to bring partners closer together.
To capture the unique spirit of the brand, a playful, romantic identity was developed and unfolded into both physical and digital touchpoints. The result is a distinct, scalable design focused on simple implementation.